Tutoring service is a competitive business as parents and students have multiple choices to find and hire suitable resources. As parents and students look for local tutors close to their home and search online, it is important to have solid LOCAL online presence to get connected with parents and students. With the combination of below mentioned online and traditional marketing you can find students in no time.
Ideas for both Private Tutors and Tutoring Centers
- Create business cards, flyers, posters and other promotional material for marketing.
- Get/post your online tutoring Profile in zip code based tutoring directory like www.KidoServ.com which connects parents, students and tutors based on City or zip code. It is completely free for both parents and tutors.
- Get few good reviews and star rating under your KidoServ profile from previous students or parents. It will act as online testimony and review of your service.
- Post flyers in local business like Groceries, local library notice boards, community boards and any place where parents visit often.
- If you have neighborhood community magazine, you can list your service there. Parents love to find tutors who are in their community.
- Encourage family, friends, classmates, neighbors, co-workers and past clients to spread the service offer through word of mouth.
- Request your friends, neighbors to refer your tutoring service in facebook groups, next door etc.
- Create Facebook/Google pages for your service and share relevant articles. Very good for local SEO.
- Visit local schools, build relationship with teachers and leave your business cards, brochures or a poster.
- Write guest articles in tutoring related websites.
- Pass your business card in school meetings and parent-teacher meetings.
- Offer free or trial classes and group discounts.
- Offer referral incentives to family, friends and parents who refer your service.
- Register to paid tutoring service agency like care, wyzant websites and free classified website like craigslist.
Ideas for Tutoring Centers
- Create a website with detail description of service & business hours
- Put a sign on your car with Tutoring Center information.
- Offer free classes and seminars on related subjects.
- Advertise on store bags, grocery receipts.
- Geo-Targeted Facebook online advertisement
- Give promotional material like for free with business names on it.